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Guarapeta Mezcal is produced in a town known for its handcrafted alebrijes. Inspired by this local tradition, the branding blends festive energy with a clean, refined aesthetic that reflects the spirit of the name “Guarapeta.” The logo and labels were designed to celebrate the region’s craftsmanship while maintaining a modern and elegant look.

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Guarapeta is an artisanal mezcal brand. A key objective of the project was to capture the handcrafted production process through photography and video, creating visual content that celebrates the tradition, authenticity, and artistry behind the making of the mezcal.

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A fusion of real product photography and AI-generated imagery, crafted to deliver distinctive and visually engaging content.

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